While the roles aren’t the same, their goals are – to encourage sales.
Haven’t got the cash to splash on a pro? Entrusting the job to your visual merchandiser is a great next step. They know customer behaviour and sales goals inside-out, so it’s their job to make your store look good and perform well. If you’re a larger business with constantly rotating stock, engaging an in-house or contracted planogram specialist is a wise investment. Don’t get scared off by the level of detail required – while professional planograms are extremely in-depth, you can definitely go down the DIY route with a more simplified version that’s just as effective.
No matter the size or scale of your retail operation, there is always a way to make a good planogram for it.
